Your website is your online HQ; it’s where your potential customers will find information on your company along with your products and services. Create and maintain online relationships with your customers. If any of the other platforms you use for business disappeared tomorrow, so would your following and all of your posts.
…at least we would know where to look for you.
Your website is your own domain.
Get a domain name and claim your space online, and start telling the world what you do. Describe your products and services to promote your strengths and demonstrate what makes you unique. Show off your work using galleries, sell products and gift cards with e-commerce, and set up email marketing lists to keep your customers up to date with your business.
Your website should be driven by content.
Use your Edmonton website to enhance your business with useful content about your products and services. Your main pages will tell your customers what you do and why they should hire you, and when you’re ready to hit the next level you can start to blog about trends, how-to’s, and more.
Your website will be ranked by its usability.
It takes milliseconds to form an opinion about a website, so it needs to be fast. The average person loses interest after 4 seconds and presses the back button, going to look at your competition. Nobody visits a website when it’s down, so it must be reliable. Even search engines want to read what you have to say, so it has to be relevant.
Your website is part of your sales process.
Your Edmonton website is an important part of your sales funnel. Including the right information on your website can help influence purchasing decisions, answer common questions up front, saving your staff valuable time on the phone. Clear calls to action can also help guide potential customers through your process.
Your website needs regular maintenance.
Keep your site working properly while avoiding technical issues and hacks, simply by having a maintenance plan in place to care for it. Regular software updates, offline backups, and uptime monitoring can help keep your website functional and secure.