Increasing the SEO for your Edmonton Website

Last Updated: July 10, 2021
SEO Edmonton High Level

Affiliate Links

As an Amazon Associate we earn from qualifying purchases.

There are many things you can do to the back end of your website to increase your SEO.

Yes I am a certified Google Partner so when I refer to a search engine, I usually say “Google“. However, there are multiple other search engines such as Bing and Yahoo. I’m sure your parents are familiar with them.

High Level Marketing

How does Google find your Edmonton website?

Google is a Search Engine. It follows links. Google follows links from one web page to another web page. A search engine like Google consists of an index, an algorithm and a crawler. Every day, Google goes through every website and saves an HTML version in a gigantic database, called an index. This index is updated if Google went to your website and found some new content or changes made. The more often you make changes, the higher you will rank. This Blog just increased my SEO!

In order to show my Edmonton site, Google needs to find a link to my website from another site it already knows. That link will lead to the first crawler session and the first save in the index. Both internal links (within your own website) and external links (from or to other websites) will help the ranking of your website with Google.

Yes Google has an algorithm that decides what pages show first and in what order. These factors are constantly changing, so it is best to work with a Google Partner to find out which keywords are the best for your site. Testing and experimenting gives a good feel for the important factors of the algorithm and the changes in these factors.

It is important to own the first page of Google when people search for your company. People don’t often go to Page 2, let alone Page 11, so where you appear matters. You should own the first full page of Google with your Google My Business Account, Google Map listing, Website, and Social Media sites, along with other links mentioning your company, articles or blog posts. If you do not take up every result, your competition will be there, grouped in as a similar company, product or service as yours.

Now Google Ads will be the first few results, but you can set up Google Ads for your own company as a keyword if you want to appear there too.

What is SEO (Search Engine Optimization) ?

SEO is something I specialize in, it is a profession that optimizes websites to make them appear in a high position in organic search results. Organic search results are natural and unpaid. SEO fits a website into Google’s algorithm.

      Edmonton SEO

      The On-Page factors that decide the ranking of your website are:

      • The quality of your code
      • The structure of your text
      • Useful, high quality, relevant content
      • Page load time
      • Image optimization
      • Header tags
      • Outbound links
      • Different multimedia
      • Broken links
      • Readability

      The Off-Page factors that decide the ranking of your website are:

      • The links to your website
      • Creating a recognizable brand
      • Building links through guest posting and email outreach
      • Submitting your articles to high-quality, relevant directories
      • Having a presence on forums and other blogs
      • Leveraging social media and influencer marketing

      There are many Plug Ins that you can install into your website, that can help in writing SEO friendly content. My favourite is Yoast, but here are a few options for you to choose from.

      There are no tricks, that replace good content and a strong marketing strategy. Please contact me for help coming up with a plan for your SEO.

      Sarah Van Dusen

      [email protected]

       

      Five Ways Having An Outdated Website Will Hurt Your Brand

      Your website is your primary hub online. Outdated information or poor site performance can be a bad sign for your brand. Let’s fix it.

      How to Sign Up for Website Hosting with Web Hosting Canada

      Whether you are starting a new business, migrating your website because your hosting is up for renewal, or leaving your current hosting provider for another reason, this guide should help you get set up with a new hosting account in no time. Follow the steps herein and you will be done in about 5-10 minutes.

      Getting Started with WordPress

      Getting started with WordPress is easier than ever. The only real prerequisite for a live website is web hosting. Getting your business online is fairly simple after that.

      The good news is that you can get started right now.

      There is no bad news.

      Social Media Planning for 2022

      Plan your Social Media goals for 2022. Use the latest tools and techniques for Google, Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter. This social media plan is a lot to set up. Pick the social media you love best and start there. Each social media tune up should be around 2 hours.

      Upgrading Your Retail Business to Include an E-Commerce Store

      The past year has been tough on Edmonton businesses, and it’s been especially hard for retail.
      The good news for business owners is that it’s easy to start selling products online.
      It might be time to rethink the role of your store.

      Google My Business is now Google Business Profile

      A quick overview of how to install google analytics on your wordpress site.

      Changes to Google Ads and Facebook Advertising

      What do the changes to the Facebook and Google Ads mean for your Edmonton Company? High Level Marketing goes into depth of what the new legislation means and how it will effect your Online ads.

      Mini Digital Media Guide

      This is a mini digital media guide that can help you when you are getting started with marketing your business.

      The Coolest Google Easter Eggs in 2021

      The coolest Google Easter Eggs. A compellation of all the cool things you can do behind the scenes in Google an look like a hacker to your friends!

      Web Hosting Canada
      High Level Marketing

      High Level Marketing

      Web Design & Marketing Agency in Edmonton, AB

      Get help for your business.

      We Offer: Web Design, Social Media Management, Graphic Design, and other similar services.