A Website Built to Reflect the Work Behind It
Brazzo Metal Fabrication
How a relationship built through Teeing Up for Kids led to a complete website redesign for an established Edmonton metal fabrication company.
Visit Brazzo.caA Partnership Built on Trust
Our relationship with Brazzo began through another organization.
High Level Marketing was introduced to Teeing Up for Kids through an existing client. As we became involved in supporting the charity’s marketing and online presence, we had the opportunity to work with Chris M., who leads the organization and also owns Brazzo.
After seeing our work with Teeing Up for Kids, Chris approached HLM about redesigning Brazzo’s website.
What began as a relationship supporting a charitable organization grew into an opportunity to help an established Edmonton metal fabrication company strengthen its online presence.
About This Project
- Industry: Metal Fabrication & Manufacturing
- Location: Edmonton, Alberta
- Services: Website Design & Redesign, Website Care
- Website: brazzo.ca
Bringing Brazzo’s Digital Presence Up to Standard
Brazzo is an Edmonton metal fabrication company offering specialized services including laser cutting, plasma cutting, welding, forming, and other metalworking capabilities.
When owner Chris approached High Level Marketing, the company already had a website. What it needed was a more professional, organized, and dependable online presence that better reflected the business behind it.
Our work focused on rebuilding the website, updating its service information, improving the overall experience, and establishing the technical tools needed for ongoing management and search visibility.
The Objective
Create a professional, high-performing website that accurately represents Brazzo’s capabilities, makes its services easier to explore, and gives the business dependable ongoing website support.
A Website That Needed a Stronger Foundation
Brazzo original website
Brazzo redesigned website
Brazzo already had a basic WordPress website built with Elementor.
While it provided an online presence, Chris wanted a more polished and dependable website that properly represented the company and its capabilities.
He wasn’t looking to manage the technical details himself. He wanted a team he trusted to take responsibility for the project and get it right.
That became the foundation of our approach: understand the business, simplify the experience, and build a website that Brazzo could confidently put in front of customers.
A Website Built to Reflect the Work Behind It
Brazzo’s work is industrial, precise, and built around steel. We wanted its website to reflect those same qualities.
Rather than continuing to modify the original Elementor website, High Level Marketing started with a fresh WordPress installation and rebuilt the experience around Brazzo’s actual capabilities.
We cleaned up the design, introduced updated service pages, and created a stronger visual identity inspired by the materials and equipment Brazzo works with every day.
The resulting website features a distinctly industrial look, with visual elements that complement the company’s metal fabrication work while keeping its services and information easy to navigate.
Making Specialized Services Easier to Find
A metal fabrication company can offer a wide range of services, each with different equipment, processes, and applications.
For Brazzo, presenting those capabilities clearly was an important part of the redesign.
We introduced updated service pages that better reflect the company’s actual offerings, giving visitors clearer information about the work Brazzo performs.
From laser and plasma cutting to welding and forming, the website provides a more organized way for customers to explore the company’s capabilities.
The goal was simple: help prospective customers understand what Brazzo does and make it easier to take the next step.
Better Design. Stronger Performance. A More Complete Website.
Brazzo’s website redesign was about more than improving its appearance.
Alongside the updated design and service pages, High Level Marketing established a stronger technical foundation for the website’s ongoing performance, search visibility, and management.
We implemented Google Analytics 4 and Google Search Console to provide insight into website activity and search performance. We also introduced cookie consent management to support the website’s privacy requirements.
Combined with a fresh WordPress installation and improved service organization, these enhancements gave Brazzo a more complete digital presence designed to serve the business beyond launch.
Key Improvements
Website Performance: A fresh WordPress foundation with improved design and usability.
Search Foundation: Updated service information and Google Search Console integration.
Analytics: Google Analytics 4 for monitoring website activity.
Privacy: Cookie consent management.
Ongoing Support: Continued Website Care from HLM.
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