Overview
V.B. Insurance Brokers Ltd. is a local trusted insurance brokerage based in St. Paul, Alberta, offering personal, commercial, farm, and lifestyle insurance solutions. Known for their personal touch and ability to simplify the complexities of insurance, V.B. needed a new website that reflected their approachable brand while clearly organizing their wide range of coverage options.
Industry: Insurance Brokerage
Services Provided: Website Design, WordPress, Consulting
Key Features: Individual Service Pages, Resource Hub (Forms, Claims, Payments, FAQ), Fast Load Times
Location: St. Paul, Alberta, Canada
Website Link: https://vbins.ab.ca
The Challenge
V.B. Insurance Brokers’ previous website was over 10 years old, outdated in design, and difficult to navigate. They required a new website that would:
- Provide a modern, user-friendly appearance to better reflect their customer-first approach.
- Clearly organize insurance categories (personal, commercial, farm, lifestyle).
- Improve website speed and usability for clients on desktop and mobile devices.
- Include helpful client resources like convenient payment links, insurance forms, and FAQ sections.
- Build trust and credibility for their independent brokerage.
Our Solution
High Level Marketing designed a fast, modern, WordPress website that makes insurance approachable and easy to understand. Key featured included:
- Modern visual design for a fresh look with simple navigation.
- Dedicated service pages for personal, commercial, farm, and lifestyle insurance.
- Resources such as easy access to insurance provider payment links, downloadable forms, and a general FAQ section.
- Clear CTAs for requesting quotes, filing claims, and contacting the brokerage.
- Optimizations for speed so the site loads quickly on various devices.
Results
The new website gave V.B. Insurance Brokers:
- A professional website that reflects their commitment to customer service.
- Improved navigation so customers can easily find insurance types and resources.
- A stronger ability to generate leads and inquiries with all the right contact options based on their business.
