Looking for tips to save time on social media marketing?
Social media has become integrated in our daily lives. For us business owners, it’s also become an indispensable part of marketing our brands.
Have you ever thought:
Without social media, where would you promote your products and services? What would you say about your brand and to whom, and on top of that, how much would it cost you?
As you know, managing social media accounts can be time consuming, and at times even stressful, especially if you’re already juggling multiple responsibilities in your business. That’s why it pays to have a plan in place to maximize your promotional efforts without spending all your time on it.
As a small Edmonton marketing agency, we understand the value of efficiency, so we’ve assembled a list of ways business owners can save time on social media.
Contents
Doing it yourself? Here are our tips:
How to save time on social media
Plan your social media content ahead of time
Social media may be straightforward, even enjoyable, and can certainly keep you informed. But without discipline, it can quickly eat up your time with mindless scrolling, or worse, frustrate you mentally with politically polarizing posts. That’s why planning ahead is your best ally in creatin a time-efficient social media strategy.
By planning your posts in advance (bonus points if you can prepare some time for shares or other interactions as well), you can get in, do your thing, and get right back to your business in one easy process.
Tip: Practical tips for planning ahead include creating a content calendar or spreadsheet, and batch-producing your content in advance.
Schedule posts on Social Media
Most social media platforms have built-in scheduling features, allowing you to pre-schedule your content, so you don’t need to be online at the moment your post is published. This not only saves you time, but can improve the consistency in your posting schedule, even when you’re busy.
Scheduling posts can be a handy way to save time, or even get some of the posts you know you’re going to publish prepared in advance (such as minor holidays like groundhog day).
Tips for scheduling posts: Regularly check on your profiles to ensure your posts are published as expected, and use this opportunity to engage with your audience and respond to comments or messages.
Repurpose old content to save time on social media
The shelf life of social media is typically not very long. For instance, the lifespan of a single tweet on the X network could be as short as 15 minutes. See more social media post life spans here).
This presents an opportunity to go back and reuse some of your old content. Unless you have obsessive fans tracking you (and for some reason pointing out your flaws?), why wouldn’t you at least consider this?
One strategy to repurpose your previous content is to reshape high performing posts. The idea here is that if something got good results before, it might again.
On the other hand, you could simply reshare your old posts that didn’t get as much love as you’d hoped. An underperforming post might do better the second time around.
Tip: when repurposing old content, use the opportunity to make revisions, fix any mistakes, and put your best foot forward again.
Hire a Social Media Manager
For business owners with limited time or a lack of interest in managing social media, hiring a dedicated social media manager can be a game-changer. By delegating your social media marketing tasks, you can free up valuable time to focus on other aspects of your business.
A dedicated social media manager should be able to design posts that fit your brand, grow your community with relevant followers, create and manage your advertising campaigns (while getting a decent performance for your ad spend), and report back to you with the results, enabling you to stay objectively within the conversation, without having to do it yourself.
Conclusion
While social media may not be everyone’s cup of tea, it undeniably holds potential for businesses of all sizes. Whether you choose to DIY or enlist help from a marketing agency, optimizing your social media strategy will unlock growth opportunities for your business.
If you’re feeling overwhelmed and could use some assistance in elevating your social media presence, even if you’re just looking to save time feel free to reach out to us for a personalized consultation tailored to your specific needs.
Use Social Media Scheduling Software
Along with native scheduling features comes numerous 3rd party software tools to help streamline your process by centralizing all your social media accounts in one platform. These tools often come equipped with analytics and other capabilities that can save a lot of time compared to using each social platform/app individually.
Tip: Some popular social media tools are Later, Buffer, Sprout Social, or Loomly.
Next up, let’s discuss the power of repurposing content.