Why You Need a Google Business Profile in 2024

Creating a Google Business Profile (formerly Google My Business) is one of the best ways to start building your online presence.

It’s also free to maintain your Google listing, quick to set up, and can provide valuable insights into your business.

Along with having your own website, a Google Profile is your ticket into the realm of search listings, customer reviews, and more. 

High Level Marketing has helped over 100 YEG business owners with their Google My Business Profile in the last 5 years. If you need help listing your Edmonton business, reach out today.

What is a Google Business Profile

Google Business Profile is your online business listing that provides up to date contact information, information about your services, customer reviews of your business, photos, and more. 

A Google Business Profile will prove to be a key part of your digital marketing strategy.

What can I do with a Google Listing for My Business

Your Google business listing allows you to promote your business, collect customer reviews,  post updates to your business, and more, conveniently within Google Search.

With your Google listing, you can improve your local visibility and ensure your business appears under relevant search queries. 

Once verified, you should be able to find your business listing by searching for your business name on either Google Search or Maps. If you are signed into a Google account that owns your GBP, you should be able to edit it this way, as well.

Using GBP, you are able to start understanding your business’ performance in search.

Customize your business listing to include your hours (including updates to holiday hours), services, and service areas if they apply.

  • Ensure your company information is correct on Google
  • Post photos about your business or your products
  • Chat with customers
  • Build trust by collecting customer reviews
  • Review performance metrics such as how many clicks or calls you’ve received
  • Note that large changes (such as moving your location to a new address) often require re-verification. 


If you are signed into your Google account, you can reach your business profile by googling the query, “my business”.

How Do I Get My Business on Google Search and Google Maps?

  1. Sign up using your Google account at https://business.google.com
  2. Fill in all your information, step by step, including your address, services, locations you serve, etc.
  3. Review your information before verifying

Tips for Your Google Business Profile

Signing up on Google can help your business appear in relevant searches and connect you with potential customers in your community. 

Here are some tips for creating a solid profile:

  • Be honest with the information you add about your business
  • Don’t neglect any of the boxes that apply to your business
  • Optimize your service write-ups
  • Share your link to ask customers for reviews
  • Add your website to Google Search Console

Need help creating, verifying, or optimizing your Google Business Profile?

High Level Marketing has helped over 100 Edmonton businesses create or optimize their business on Google.

We welcome the opportunity to help with yours.

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